🍇 Winery: post ideas for your socials
A winery has a story few businesses can tell: the vines through the seasons, the harvest, work in the cellar. That story is what brings people to the cellar door and makes them order direct.
The right pace: 1 to 2 posts a week all year, plus daily Stories during the harvest.
8 ideas for your business
- Reel
A harvest day
Crates filling up, the team, the press: the most awaited moment of the year.
- Post
The vines through the seasons
The same plot photographed every month: a series followers keep coming back for.
- Story
Ask the winemaker
Open a question box and answer on video from the vineyard.
- Post
The cuvée and its story
Why this name, this plot, this grape, and what you'll taste.
- Reel
Work in the cellar
Racking, stirring, bottling: things few people ever see.
- Post
Visiting the estate
Cellar door hours, tours, tastings, how to get there.
- Story
Vineyard weather
Frost, hail, heat: what the vineyard is going through this week.
- Post
Our favourite pairings
One cuvée, one regional dish, one simple recipe.
Hashtags to use
#wine #winery #vineyard #winemaker #harvest #organicwine #biodynamic #naturalwine #viticulture #winetourism #cellar #grapes #vintage #redwine
Add your town's hashtags: generate them here.
Key dates ahead
- 31 October — Halloween (post around 26 October)
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 1 December — Start of Advent (post around 29 November)
- 21 December — First day of winter (post around 20 December)
- 25 December — Christmas (post around 5 December)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
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