💐 Florist: post ideas for your socials
Flowers are made for Instagram, but a florist doesn't sell photos: they sell occasions. The best accounts show new arrivals, a bouquet being made and the big moments (weddings, Valentine's Day, Mother's Day) well before the day itself.
The right pace: 2 to 3 posts a week, plus a dedicated post 10 days before each gift occasion to open orders.
8 ideas for your business
- Reel
A bouquet from start to finish
Making a bouquet in 15 seconds, from bucket to wrapping.
- Post
Flowers of the week
What just came in, their names, how long they last.
- Story
Which bouquet do you prefer?
Two creations, a poll, the winner goes in the window.
- Post
This weekend's wedding
With the couple's OK: arch, bouquet, centrepieces.
- Reel
Make your bouquet last
Three simple tips: cut at an angle, change the water, keep out of the sun.
- Story
At the flower market
Take followers along at dawn to buy the flowers.
- Post
The language of flowers
One flower, what it means, who to give it to.
- Post
Holiday orders
Valentine's Day, Mother's Day and more: the order deadline and the designs.
Hashtags to use
#florist #flowers #bouquet #floralart #flowerarrangement #freshflowers #weddingflowers #localflowers #driedflowers #slowflowers #plants #flowerdelivery #bridalbouquet #floristlife
Add your town's hashtags: generate them here.
Key dates ahead
- 31 October — Halloween (post around 26 October)
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 30 November — Cyber Monday (post around 27 November)
- 1 December — Start of Advent (post around 29 November)
- 21 December — First day of winter (post around 20 December)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
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