🍽️ Restaurant: post ideas for your socials
For a restaurant, Instagram is often the first shop window: before booking, people look at the plates, the room and the atmosphere. The posts that work best show the real kitchen — today's special, the chef's hands, your suppliers — rather than over-polished photos.
The right pace: Aim for 2 to 3 posts a week and a Story every service day, posted before 11 am for lunch and around 5 pm for dinner.
8 ideas for your business
- Reel
Plating a dish in 15 seconds
The chef's hands plating your signature dish, sped up, with the kitchen sounds.
- Post
Today's special
A natural-light photo, the price and when service ends. Post it before 11 am.
- Story
Poll: next week's dish
Two photos, one poll sticker. Customers choose, you announce the winner.
- Post
Introduce your supplier
The grower, butcher or winemaker you work with: a photo, their name, what you buy from them.
- Reel
A day in the kitchen
From the morning delivery to the last service, in 6 to 8 short shots.
- Post
Review of the week
A 5-star Google review over a photo of the dish it mentions, with a personal thank-you.
- Post
Meet the team
One person per post: their role, how long they've been here, their favourite dish on the menu.
- Story
Tables still free tonight
A simple story around 5 pm when service isn't full, with the booking link.
Hashtags to use
#restaurant #food #foodie #instafood #chefslife #dishoftheday #seasonalmenu #farmtotable #localproduce #restaurantlife #foodlover #finedining #brunch #supportlocalrestaurants
Add your town's hashtags: generate them here.
Key dates ahead
- 31 October — Halloween (post around 26 October)
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 1 December — Start of Advent (post around 29 November)
- 21 December — First day of winter (post around 20 December)
- 25 December — Christmas (post around 5 December)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
Try LibPost for free →