☕ Café & bar: post ideas for your socials
People choose a café or bar on atmosphere. Your socials should make them want to sit down: the terrace in the sun, the cocktail of the week, latte art, upcoming nights. Your regulars are your best ambassadors: show them.
The right pace: 2 posts a week and a Story on the day of each event, posted in the late afternoon.
8 ideas for your business
- Reel
Latte art in one shot
The milk pour filmed up close in a single take. Simple and hypnotic.
- Post
Cocktail of the week
A photo on the bar, the ingredients, the price and the bartender who created it.
- Story
This week's lineup
Afterwork, match, gig, quiz… one story to pin at the start of the week.
- Post
Our regulars
With their OK, introduce a regular and their usual order.
- Reel
The signature cocktail
Shaker, strain, garnish: 15 punchy seconds to a trending sound.
- Story
Poll: coffee or tea?
A light morning poll to get reactions, then the drink of the day.
- Post
The terrace is open
As soon as the sun's out: the terrace in the sunshine and your hours.
- Post
Where our coffee comes from
The roaster, the bean origin, the brewing method.
Hashtags to use
#cafe #bar #coffee #coffeeshop #latteart #baristalife #specialtycoffee #coffeelover #mixology #craftbeer #cocktailbar #butfirstcoffee #coffeetime #afterwork
Add your town's hashtags: generate them here.
Key dates ahead
- 31 October — Halloween (post around 26 October)
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 1 December — Start of Advent (post around 29 November)
- 21 December — First day of winter (post around 20 December)
- 25 December — Christmas (post around 5 December)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
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