🥖 Bakery & patisserie: post ideas for your socials
A bakery has a huge advantage on social media: everyone loves watching bread come out of the oven. Behind-the-scenes bakes, the weekend pastry and custom cakes get far more reactions than a photo of the counter.
The right pace: A post twice a week is enough, with an early-morning Story (the bake) and one at the end of the day (what's left).
8 ideas for your business
- Reel
The morning bake
The oven door opening, baguettes crackling: 10 seconds and the sound are enough.
- Post
The weekend pastry
Announce the Saturday–Sunday special on Friday, with a cross-section photo.
- Story
How long does a croissant take?
A 3-answer quiz, then the real one (2–3 days of work) in the next story.
- Post
Bread of the month
A special loaf, its flour, its taste, when it comes out of the oven.
- Reel
From dough to baguette
Shaping, scoring, baking: the baker's craft, sped up.
- Post
Custom cakes
A carousel of your best birthday or wedding cakes, and how to order.
- Story
Still available tonight
At the end of the day, show what's left in the window to avoid waste.
- Post
Where your flour comes from
Introduce the mill or farmer who supplies you.
Hashtags to use
#bakery #patisserie #bread #freshbread #sourdough #artisanbread #frenchbakery #frenchpastry #painauchocolat #realbread #bakerylife #bakersofinstagram #viennoiserie #celebrationcake
Add your town's hashtags: generate them here.
Key dates ahead
- 31 October — Halloween (post around 26 October)
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 1 December — Start of Advent (post around 29 November)
- 21 December — First day of winter (post around 20 December)
- 25 December — Christmas (post around 5 December)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
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