🧀 Delicatessen: post ideas for your socials
A delicatessen sells products people want to taste. Show them in use — a sharing board, a simple recipe — and tell the producers' stories: that's what sets you apart from a supermarket aisle.
The right pace: 2 posts a week and a Story with each delivery, with gift hampers pushed 3 weeks before Christmas.
8 ideas for your business
- Post
Product we love
A photo, the producer, how to enjoy it.
- Reel
The perfect sharing board
Build a board with your products, sped up, with the bundle price.
- Story
Just arrived
The box you've just opened, live.
- Post
Producer portrait
Who they are, where they work, how long you've stocked them.
- Post
Gift hampers
Your selections for an occasion, prices and how far ahead to order.
- Story
Guess the product
A mystery close-up, followers guess, answer in the next story.
- Reel
A recipe with 3 products from the shop
Quick and easy, with the product list at the end.
- Post
Cheese of the season
Why now is the time to eat it, and what with.
Hashtags to use
#deli #delicatessen #finefood #localproduce #cheese #charcuterie #oliveoil #honey #chocolate #foodgifts #hamper #supportlocal #farmshop #smallbatch
Add your town's hashtags: generate them here.
Key dates ahead
- 31 October — Halloween (post around 26 October)
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 30 November — Cyber Monday (post around 27 November)
- 1 December — Start of Advent (post around 29 November)
- 21 December — First day of winter (post around 20 December)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
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