🍷 Wine shop: post ideas for your socials
A wine shop sells advice as much as bottles. Social media is the perfect place to show it: a well-told bottle of the week, a food pairing, upcoming tastings and the winemakers you champion.
The right pace: 2 posts a week, with a highlight on Thursday or Friday ahead of the weekend.
8 ideas for your business
- Post
Bottle of the week
A photo, three words to describe it, the price and what to drink it with.
- Reel
A food and wine pairing in 20 seconds
A seasonal dish, a bottle, one sentence on why it works.
- Story
Quiz: red, white or rosé with…
Suggest a dish, let people vote, reveal your pick.
- Post
Meet the winemaker
The estate, the person, how they work, the cuvée you picked.
- Post
Tasting announcement
Date, time, theme, number of places, how to book.
- Reel
New arrivals
Boxes being opened, labels going by, calm music.
- Story
One budget, one bottle
€10, €20, €30: one recommendation per price point.
- Post
Gift idea
A gift box or selection for a specific occasion: Father's Day, Christmas, a thank-you.
Hashtags to use
#wine #wineshop #winelover #winetasting #naturalwine #organicwine #foodandwinepairing #sommelier #winemaker #independentwineshop #frenchwine #champagne #whisky #spirits
Add your town's hashtags: generate them here.
Key dates ahead
- 31 October — Halloween (post around 26 October)
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 30 November — Cyber Monday (post around 27 November)
- 1 December — Start of Advent (post around 29 November)
- 21 December — First day of winter (post around 20 December)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
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