💍 Jeweller: post ideas for your socials
Jewellery is often bought for someone else. Your socials should help people choose: careful close-ups, gift ideas by budget, engraving and bespoke work. Proposal stories move people more than any advert.
The right pace: 2 posts a week, plus a gift-ideas series before Valentine's Day, Mother's Day and Christmas.
8 ideas for your business
- Reel
Making a ring
From wax to polish, the steps sped up.
- Post
Piece of the week
A close-up, the material, the price, who to give it to.
- Story
Yellow or white gold?
A simple poll, then your pieces in the winning colour.
- Post
A proposal story
With the clients' OK: the ring, the story, the big day.
- Reel
Caring for your jewellery
A simple tip for silver, gold or pearls.
- Post
Made to measure
How a custom piece works, from sketch to handover.
- Story
Live engraving
Film a name or date being engraved.
- Post
Gift ideas by budget
Under €50, €50–150, over €150.
Hashtags to use
#jewelry #jewellery #jeweller #ring #engagementring #weddingrings #goldjewelry #silverjewelry #personalisedjewellery #necklace #earrings #bracelet #gemstones #jewelrydesigner
Add your town's hashtags: generate them here.
Key dates ahead
- 31 October — Halloween (post around 26 October)
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 30 November — Cyber Monday (post around 27 November)
- 1 December — Start of Advent (post around 29 November)
- 21 December — First day of winter (post around 20 December)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
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