🏡 Hotel, B&B & holiday rental: post ideas for your socials
For a hotel, holiday let or B&B, social media makes people dream before it makes them book. The room, breakfast, the sunrise view and things to do nearby: every post should make people want to be there — and book direct rather than through a platform.
The right pace: 2 posts a week, and last availability in Stories 2 to 3 weeks before each holiday period.
8 ideas for your business
- Reel
Room tour
The door opening, the view, the details, in one continuous shot.
- Post
Breakfast
Local products, homemade treats, serving times.
- Story
Last availability
Free nights this month, with the booking link.
- Post
What to do nearby?
Three outing ideas within 30 minutes.
- Reel
Sunrise at ours
A calm still shot, 10 seconds, no text.
- Post
Guest review
A recent review over a photo of the place.
- Story
Summer or winter?
The same place in two seasons, and a poll.
- Post
Why book direct
Best price, direct contact, a little extra.
Hashtags to use
#hotel #bnb #holiday #travel #bedandbreakfast #boutiquehotel #weekendaway #romanticgetaway #slowtravel #countryside #poolside #breakfast #travelfrance #uniquestays
Add your town's hashtags: generate them here.
Key dates ahead
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 1 December — Start of Advent (post around 29 November)
- 21 December — First day of winter (post around 20 December)
- 25 December — Christmas (post around 5 December)
- 31 December — New Year's Eve (post around 28 December)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
Try LibPost for free →