🏋️ Gym & personal trainer: post ideas for your socials
A gym or personal trainer sells a transformation. Correct form, challenges and members' journeys motivate far more than photos of machines. And the class timetable remains the most useful post of the week.
The right pace: 3 posts a week, the timetable pinned on Monday, and a big push in January and September, when resolutions kick in.
8 ideas for your business
- Reel
One exercise, done right
Correct form and the common mistake, side by side.
- Post
Class timetable
This week's classes in one image to pin.
- Story
Challenge of the week
A mini challenge (plank, push-ups…), followers share their score.
- Post
A member's transformation
With their OK: their goal, journey and results.
- Reel
A 5-minute home workout
Four no-equipment exercises, timed.
- Story
Ask the coach
Question box, short video answers.
- Post
Nutrition tip
A simple idea before or after training.
- Post
Meet a coach
Their speciality, background, favourite exercise.
Hashtags to use
#fitness #gym #workout #personaltrainer #crossfit #hiit #strengthtraining #weightloss #gymlife #fitnessmotivation #coaching #nutrition #cardio #functionaltraining
Add your town's hashtags: generate them here.
Key dates ahead
- 31 October — Halloween (post around 26 October)
- 1 November — Movember (post around 31 October)
- 27 November — Black Friday (post around 20 November)
- 28 November — Small Business Saturday (post around 25 November)
- 30 November — Cyber Monday (post around 27 November)
- 1 December — Start of Advent (post around 29 November)
And for any trade
- Post
Your story
Why you started, in a few lines, with a photo of you.
- Reel
Opening up
Shutters going up, lights coming on: 10 seconds is enough.
- Post
Hours and directions
Pin it to the top of your profile: hours, address, parking, contact.
- Story
The questions you get asked
Your 3 most common questions, one story per answer, saved as a highlight.
- Post
Thanks for your reviews
Celebrate a milestone (50, 100 reviews…) and include the link to leave one.
- Reel
Behind the scenes in 5 shots
Five short shots of what customers never see.
- Story
A giveaway
A prize, clear rules (follow, like, tag a friend) and a draw date.
- Post
Closures and holidays
Give a week's notice and say when you reopen.
Post ideas for other trades
What if the whole month prepared itself?
LibPost suggests ideas for your business, writes the captions and hashtags, and schedules your posts on Instagram, Facebook and LinkedIn. All you do is approve.
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