LibPost or Metricool: which one to manage your social media?
Metricool is very popular with freelancers and small agencies: a free plan, affordable prices and, above all, very thorough statistics. LibPost makes a different bet: fewer numbers, more help knowing what to post.
At a glance
Information about Metricool taken from its pricing page on 27 October 2026. Prices may have changed since.
Choose Metricool if…
- Statistics are at the heart of how you work.
- You want to track your competitors or your ads.
- You manage several brands for clients, with reports to send them.
- You need Google Business Profile.
Choose LibPost if…
- You don't always know what to post, and that's what holds you back.
- You want a month of posts prepared for you, to read over and approve.
- You want a simple tool, with no dashboard to learn.
- You run a single business yourself.
Measuring or producing
Metricool is built around measurement: it shows what works, when your followers are online, how you compare with your competitors. That's valuable when you already post regularly and want to do better.
But many shop owners aren't there yet. Their difficulty is posting at all, every week, without giving up their evenings. That's what LibPost tackles: each month, an agent suggests topics suited to your trade and the dates that matter, and writes the captions and hashtags. You approve, it schedules, it checks.
AI, in each of them
Metricool offers an AI assistant, with a number of credits per month depending on the plan: you ask it for a caption, it writes it. In LibPost, the AI works upstream: it's what suggests the month's plan, and all you have to do is read it over.
What to know about LibPost
LibPost has no audience statistics: it tells you whether each post went out, not how many people saw it. For your figures, Instagram's and Facebook's built-in insights are often enough for a shop. LibPost publishes through your Buffer account, whose free plan is enough for three channels.
Both together?
Nothing stops you: you can prepare and schedule with LibPost, and look at your figures in Metricool's free plan. The two tools don't get in each other's way.
Frequently asked questions
Is Metricool free?
Metricool has a free plan for one brand, with 20 scheduled posts a month when we checked. Paid plans start at €20 a month excl. VAT, or €16 billed annually.
Does LibPost have statistics?
LibPost checks that every post went out and keeps a history of your posts, but it doesn't show audience statistics. For that, use Instagram's and Facebook's built-in insights, or a tool like Metricool.