LibPost or Hootsuite: what's the difference for a small business?

Hootsuite is a benchmark for marketing teams: scheduling, a unified inbox, social listening, detailed reports, per-user permissions. It's a powerful tool, priced accordingly. For a shop or an independent who runs their own social media, the question is whether you need all that.

At a glance

LibPostHootsuite

Made forShops, tradespeople and independents, and the agencies that work with themMarketing teams, agencies and large companies

PriceFree account (1 post a week), then €10 or €29 a monthFrom $99 a month (Standard plan, 10 social accounts), billed annually

Trial or free planFree account, 1 post a week, with no time limitNo free plan, 14-day trial

Interface languageEnglish and FrenchSeveral languages, English included

NetworksInstagram, Facebook, LinkedIn, TikTok, X, Threads, BlueskyThe main networks, YouTube and Pinterest included

Ideas and captionsAn agent suggests the whole month: topics, captions, hashtags (€29 plan)AI writing assistant, when you ask

StatisticsTracks every post (sent or not), no audience statisticsDetailed, customisable reports

Unified inboxNoYes: comments and messages from all your networks in one place

Information about Hootsuite taken from its pricing page on 27 October 2026. Prices may have changed since.

Choose Hootsuite if…

You're a team, with several people posting and replying.
You want to answer messages and comments from all your networks in one place.
You need detailed reports and social listening.
Budget isn't your main constraint.

Choose LibPost if…

You run your shop's social media on your own.
Your problem isn't organisation, it's knowing what to post.
You want to start for free, with no time limit.
A budget of €10 to €29 a month suits you better than $99.

Two tools for two different problems

Hootsuite solves a marketing team's problem: coordinating several people, several brands and dozens of accounts, measuring results, never missing a customer message. It has a lot of features, and it takes a while to get the most out of them.

A shop owner has a different problem: they have a business to run, and little time or inspiration left for social media. That's the one LibPost sets out to solve. Each month, an agent suggests topics suited to your business and writes the captions. You approve them in one sitting, LibPost schedules them and checks everything went out.

What LibPost doesn't do

Let's be clear: LibPost has no unified inbox, no social listening and no audience statistics. To reply to your comments and see your figures, you use the networks' own apps, which do it very well. If those features are essential to you, Hootsuite, or a tool like it, is a better choice.

Price

Hootsuite starts at $99 a month billed annually, after a 14-day trial. LibPost offers a free account, with one post a week on your networks, then €10 a month for multi-network publishing, or €29 a month with the agent that prepares your month. Note that LibPost sends through a Buffer account, whose free plan is enough for three channels.

Frequently asked questions

Does Hootsuite have a free plan?

No, not when we checked: Hootsuite offers a 14-day free trial, then paid plans from $99 a month billed annually.

Can LibPost replace Hootsuite?

For scheduling and preparing a shop's posts, yes. For a team that needs a unified inbox, social listening and reports, no: LibPost doesn't do those things.