LibPost or Buffer: which one should a small business choose?
Buffer is one of the best-known scheduling tools in the world: simple, reliable, with a generous free plan. LibPost isn't trying to replace it. It uses it: your posts go out to the networks through your Buffer account. So the real question isn't "one or the other", but: do you need help working out what to post?
At a glance
Information about Buffer taken from its pricing page on 27 October 2026. Prices may have changed since.
Choose Buffer if…
- You already know what to post and only want to schedule it.
- You're happy writing every caption yourself.
- You need YouTube, Pinterest or Google Business Profile.
- You want detailed statistics.
Choose LibPost if…
- You often get stuck in front of a blank page.
- You'd like the month prepared for you, with the holidays and big moments of your trade.
- You want a tool made for local businesses rather than for marketing teams.
- You want a check that every post really went out, and a reminder before the next deadline.
What Buffer does, and what it doesn't
Buffer is an excellent publishing calendar. You write your post, choose your networks and the time, and it handles the rest. Its AI assistant can rephrase a caption or suggest ideas when you ask it to. But you're the one steering: deciding the month's topics, remembering Mother's Day two weeks ahead, writing every caption.
What LibPost adds
LibPost starts from your business. With the Automatic campaign plan, an agent prepares the whole month: it spots the dates that matter for your trade, suggests the topics, writes the captions and hashtags. You read them over, edit if needed, approve, and the posts go out through your Buffer account at the planned time. LibPost then checks with Buffer that every post really went out.
Why you need a Buffer account to use LibPost
Publishing automatically to Instagram, Facebook or LinkedIn requires access the networks only grant after long approval processes. LibPost relies on Buffer, which has had that access for years. You create a free Buffer account, connect your networks to it, then paste your Buffer key into LibPost. LibPost keeps your schedule and only hands each post to Buffer on the day it goes out: Buffer's free plan, limited to 3 channels and 10 queued posts per channel, is therefore enough for Instagram, Facebook and LinkedIn.
In short
If you already have your ideas, Buffer on its own does the job very well, and for free up to three channels. If what you're short of is time and inspiration, LibPost adds what really takes time on top: knowing what to say, and writing it.
Frequently asked questions
Do I have to pay for Buffer to use LibPost?
No. Buffer's free plan is enough for three channels, because LibPost keeps your schedule and only hands each post to Buffer on the day it goes out.
Can I use Buffer and LibPost at the same time?
Yes, that's how it normally works: LibPost prepares and plans, Buffer sends. Posts you schedule directly in Buffer keep working alongside.
Is LibPost more expensive than Buffer?
For scheduling alone, Buffer is cheaper, and free up to three channels. With LibPost you pay for what Buffer doesn't do: preparing the month and writing the posts for you.